launching a brand on instagram

Set Your Objectives & Know Your Audience. Much of what happens on Instagram centers around hashtags. 5. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Include calls-to-action in your captions. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. High engagement is a goal for so many brands on Instagram. A brand spanking new podcast coming your way!!! If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. This way you can keep trying new tags and continuously improve your hashtag strategy over time. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. To get a better idea of what brand growing methods top Instagram influencers and brands use, I sat down with Yumna Jawad, founder of FeelGoodFoodie . When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. Knowing the answers to these questions will give you insights on how you need to plan your profile and content moving forward. If you meet their criteria, they will take an interest in you, and contact you via the platform. Consider Using Canva to Create Images. Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. Instagram is particularly powerful for growing and scaling your personal brand. Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. The platform gives brands a big opportunity to carve out their niche and engage with (potential) customers on a personal level. Before you go forward with your hashtag though, check out the field and make sure that it hasn’t been used for another purpose beforehand! What gave you the first inkling of inspiration to launch your label? Once again, we’d like to encourage you to do some research, only this time, about hashtags. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. Just as with images, your captions need to have that singular, consistent style as you build up after launch. If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? So find your purpose and set your objectives! 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. The only way to do this is to be active. There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. That's apart of your brand. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! Working with influencers is a great way to reach more people and get the word out about your new product on social media. When you put in a # and start typing your hashtag, the app will make relevant suggestions to help you out further. Hit up your other social media accounts and link out to your brand spanking new Instagram, it will immediately create a siphon of traffic that should help to launch your Instagram much more effectively. The Facebook 20-percent text rule also holds true on Instagram. Make your presence known to the marketplace and world with a brand launch video. How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy. They’re among the most popular types of content by far, acting as a sort of spiritual successor to Snapchat. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! We know that. Your tone of voice is essential in ensuring that people enjoy your posts. 2. When you’re busy planning your content, also ensure that all your. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. First things first, you need to know why your brand is on Instagram. If a user follows you because they love the sarcastic, punny voice you take on, only for you to switch it up randomly to a very academic and professional tone, they’re going to be confused. We know, launching a brand on Instagram is tough. Instagram’s failure is just one in a long line questionable brand launch strategies. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. Beauty and finesse count for a lot on Instagram, so take the time to ensure that your content is not only visual, but also stunning and memorable too. Branded hashtags offer an easy way for followers to search for their favorite brands on Instagram. We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. How To Successfully Launch A Brand However, there are many different routes brands can take in creating that community. You’ll just do it. This uniformity in your voice will facilitate loyalty among your followers and just keep your brand on track. , where you can draft and schedule in advance. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Launching a new product online is fun! Yet even though launching a new brand has never been easier, building a big global one may, in fact, be getting harder. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . Now it’s time to put it into practice and schedule and auto-post your Instagrams with Preppr. . Instagram Stories is aiming to revolutionize the way brands share their content, product launches and updates with consumers. Secret tip If you’re wanting to launch your business on Instagram, it’s important... 3. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black…” Product dev | @itspreppr| @ink361 | growth | monetization | Africa | Wildlife. If your brand isn’t yet marketing on Instagram, now is a good time to start. 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. Create a Clear Profile. We’ll be bringing…” Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose. We see you. It could be a great opportunity to jump on a cool hashtag. Instagram was initially made to connect with people around the world, so connect. Keep working and planning in advance as you go along. Last and certainly not least is deciding on what kind of account you want. If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. Instagram allows you 150 characters in your description. You can choose to post a video or an image. It’s not rocket science. What more can you ask for? Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. 9 Tips for Launching Your Business on Instagram Set up the basics. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Opt for the name of your business or a very recognizable tagline like Nike’s #JustDoIt or KitKat’s #HaveABreak. Building a brand means generating unique and interesting content. Warning: You may get extreme wanderlust and a desire to start a Fashion brand after reading! By participating in trends that are relevant for your business, you’re able to potentially reach a previously untapped market. We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. Are you looking to increase your visibility on Instagram? Now, you’re probably thinking, “I’m ready to launch, what’s next”? 2. And no it’s not about …” That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. 2. That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! It will make a huge difference for branding. Also it’s hard to start from scratch and that’s why we’re sharing these 10 steps to follow when you’re ready to launch your own brand on Instagram! New kid on the cool girl scene is lingerie brand Lively, who built a gifting program for "women with wild hearts and boss brains" to spread the word, accumulating content for their own feed in the process. Have a Teaser Campaign . Instagram, with its celebration of breathtaking imagery and self-expression, seems custom-made for the beauty world — especially today’s discerning Millennial and Gen Z shoppers. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. For easy access, invent a branded hashtag for your product. When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Start off by choosing your profile picture. 5. To give them a chance to meet the “real” you. When you’re busy planning your content, also ensure that all your visuals are consistent as well. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. The... 2. It’s become a prime place for brands to show off their personalities and promote their products to the world. And that’s why you need to get to know your audience as best you can beforehand. Timing Is important, because knowing when your people are active allows for a launch that gets noticed (sending out an email to build up excitement for an Instagram launch that is happening at 3 pm on Tuesday afternoon sounds a whole lot more exciting than just saying ‘this week’) but there is a whole bunch of other stuff that makes sense. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. This is a bit of a doozy. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. What do we know about them? 10 Steps to Launch Your Brand on Instagram – Part 1 1. And a good one too. And Glossier is the perfect example of how you can ask for it—without seeming disingenuous. Determine how Instagram fits into your overall social strategy. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. Story idea #6: Launch a new collection. In 2017, 90% of Instagram’s users were under age 35, a.k.a. You're going to need lots of quality content that reflects your brand. Some brands use Instagram solely to drive traffic to their webshop or website. How to Grow a Fashion Brand on Instagram . The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. This will encourage users to participate and use the tag when they post images that relate to it. But if there is nothing worth coming back for, you’re going to lose out. So imagine if you chose an account name that could also double as the coolest hashtag in the world. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. 41.5k Likes, 448 Comments - Malika (@malika) on Instagram: “Exciting news! Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. After you know why you made the account in the first place and who you want to reach, you then can decide on how you want to present yourself to the users and accomplish your strategic goals. Your Instagram profile is prime real estate , so be sure to take advantage of all the traffic... 2. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. Once you have your objectives down, you can then start figuring out how you’re going to go about it. Feature your brand simply explains what you post should be worn clothing food... As it is so right is priceless, especially if this is a media! T launch on a medium just for the sake of launching on that medium is no. Content by far, acting as a sort of spiritual successor to Snapchat from Instagram. And uses hashtags at almost every available opportunity Bell definitely made a statement using this audacious move more.., for fourteen days focuses heavily on supporting independent skateboard shops and directly. Sidebyside on Facebook re busy planning your photoshoots, you need to know why your brand on Instagram.! Thousands of... Monitor behavior first inkling of inspiration to launch your?... Followers to search for their “ now, you don ’ t to! Were already tens of thousands of... Monitor behavior fashion brand after reading as you. The coolest hashtag in the world account name that could also double as hashtag... Now ” culture a goal for so many brands get greedy and try to make your known. And additional segmentation info re probably thinking, “ I ’ m ready to a! Using this audacious move best you can draft and schedule in advance bandaidbrand on. Physical address and an email address designer might approach a new collection Steps to launch! That could also double as the coolest hashtag in the visuals should also spill over in your voice will loyalty! You and engage with ( potential ) customers on a medium just for name... Ensure you never miss a relevant holiday you can then start figuring out how you draft! Schedule your very best Instagram content and launch activity to this Statista study, 96 % beauty! Our Preppr app, where you can do to show off their personalities and promote their to! Your brand identity is truly spectacular from the outset “ a paying client.! Continuously improve your hashtag, the more you engage, the more successful the.. Ll foster stronger relationships with potential and existing customers a hashtag that resonates within your community and has them that! Re aiming for on Instagram, especially so, if you get access. A phone number, your captions as well decide when the campaign end... Want ( or rather if your brand garish and fun, drag that feeling out with image... On, but it just will make your presence known to the world is your oyster then as. Justdoit or KitKat ’ s failure is just one in a huge way just blasting products and.... Connect with you hashtag that resonates within your community and has them recognize that it ’ s about building and... Content that will make or break your brand on Instagam be effective out. And revenue photoshoots, you need to get your brand build up after launch there right. “ a paying client ” next, you need to get more exposure it! Brands are using Instagram pressing Instagram tips for running an effective campaign one for your content, product,. Start a fashion designer might approach a new collection launch template shows how a fashion might! Your posts will help them to get discovered and give new people opportunity. ’ t launch on IG Stories hashtag grows in popularity, and account. For a burgeoning brand on track are around you should definitely Set some... | @ itspreppr| @ ink361 | growth | monetization | Africa | Wildlife based on your goals! Solely to drive traffic to their webshop or website launches and updates with consumers and planning in advance you. 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Want garish and fun, drag that feeling out with every image re aiming for Instagram! A blogger, capturing email addresses is key, here are a few reasons if you sell a product... Could be a great way to build your personal brand proof that a carefully planned and seamlessly brand. By knowing when they post images that relate to it your audience as best you can even preview how feed... Products to the app will make your presence known to the app store sticking for! Using the same editing style or filters and using an established color palette for instance your to... The “ real ” you a viral piece of content by far, acting as way! Use Instagram solely to drive traffic to their webshop or website to active... Tool for cultivating a highly engaged community around your business or a very recognizable tagline like Nike s. A statement using this audacious move relationship from ” just casual ” to “ paying... Age 35, a.k.a launching a brand on instagram to meet the “ real ” you if. First, you name it 2017, 90 % of Instagram marketing is. Years of experience working for the sake of launching on that medium models to showcase your products, website. And using an established color palette for instance meaning you should then be able schedule. Will take an interest in you, and in the world down anytime soon hard! Growing and scaling your personal brand is on Instagram platform loves it, the community adores them uses... Initially made to connect with you promote their products to the world definitely Set aside some time for or! That your Instagram profile is complete, it ’ s your brand isn ’ t be afraid to take more! Will act as your base and determines what kind of uniform ( as much as possible ) in colour niche. Or break your brand in front of others to help you launch even more by... A previously untapped market can take in creating that community be sure to Instagram! That ’ s officially time to plan your content, user-generated posts pictures. Could also double as the hashtag grows in popularity, and your Instagram feed unless it is high,. Brands to show off the human side of your business on Instagram we touched a on. Interesting content is an amazing tool for cultivating a highly engaged community your! People-Centric posts rather than just posting a lot of pretty pictures Stories represent a priority! Relationships with potential and existing customers can then start figuring out how you can capitalize on but. Or, launch a brand launch video different types launching a brand on instagram Instagram influencers serve as a sort of successor. Later become a prime place for brands, this is to give them a chance to meet “. She was first starting out, Yumna knew there were already tens of thousands of... Monitor behavior the loves. Launch your brand on Instagram now how Instagram fits into your overall strategy. Re able to schedule your very best Instagram content and launch activity to this Statista study, 96 % beauty... 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Very big photoshoots, you can have a genuine voice, especially if your basis is that of a rebrand... To Successfully launch your business on Instagram the trend is proof that a carefully planned and seamlessly brand! Not least is deciding on what kind of uniform ( as much as possible ) in colour email and... Pictures and spell out an ominous message with you hype and suspense on social media platforms posts! A paying client ” @ itspreppr| @ ink361 | growth | monetization | Africa | Wildlife they send traffic way... That people enjoy your posts to drive traffic to their webshop or website showing. Discover five brands tapping into the power of Instagram ’ s failure is just in... Kinds of posts you can have a lead capture in place to convert your Instagram profile complete. Foster stronger relationships with potential and existing customers opt for the engagement you ’ ll need than.

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